Representing the Marshall Islands, Secretary Iva Reimers-Roberto from the Ministry of NRC and Sheri Guavis from Elefa Handicrafts attended the first Pasifika Business Market at the Pasifika Festival 2018 along with more than 35 small to medium businesses from 11 Pacific Island countries hosted by Pacific Trade and Investment New Zealand (PTI NZ). For the past two years, PTI NZ has been helping businesses in the Pacific, such as the RMI, attend Pasifika festivals as part of their Path to Market programme, but for the first time they were all located in one market place.
The Path to Market programme helps Pacific Island business, such as Elefa Handicrafts, to better understand the New Zealand market by working through a series of workshops, Gap Analysis Site visits and one-to-one business meetings for ongoing supply and partnerships.
During the Gap Analysis session, Festival participants were able to give each other feedback and observations, as well as hearing from industry experts. They also had a chance to attend sector-site visits and one-to-one business meetings, and were later presented with certificates.
This was a great opportunity for the Path to Market Participants to learn about improving their products and ways of marketing. Secretary Iva stated that the one-on-one business meetings following the Pasifika Festival was something she would look at recommending for the attendance of the annual Guam Micronesia Island Fair.